It really is normal these days, stuff is expensive.

Yes, there are NICE guitars that are branded Santa Cruz. Here is my newest and it is SWEEEEET! PRG DGT Includes the "10 top" their best available wood for the top (obviously). Is also a "Paul's Wood Library" guitar for the incredible flamed maple neck. Has the best bird inlays and a bound neck. The fingerboard is incredible.    

It's well above my budget but for a full carbon ebike I thought it was decent at $6,200. But that last ebike I demo'd was $11K 

Santa Cruz prices their bikes like PRS price their guitars. They are both totally worth it, but dayummm. I bought the lowest of 5 builds with my Heckler SL and it was still over $7K.

https://www.santacruzbicycles.com/collections/skitch I think this (flat bar) would be a great commuter.