I've really enjoyed reading the various opinions, speculation, wagers, etc on this thread. I really loved the Use Cases laid out by @notyal and the personal perspective shared by @El Gringo. A couple of years ago I was adamantly opposed to eMTB altogether, but I've grown to accept that there will ultimately be a place for them. The question now is where they will settle in and when. If we apply Gartner's hype cycle, we are likely near the Peak of Inflated Expectations. So it will be interesting to see how many players climb out of the Trough of Disillusionment. I saw that Haibike is focusing solely on eBikes now and leaving the non-eBikes to its sister company Ghost. Given some of the intricacies mentioned on this thread, maybe that is the best approach, i.e. carve out a niche and truly cater to it vs. dabbling in something that is significantly different from your core competency.